Master Franchising is a form of franchisee franchisee in which the franchisee essentially becomes a mini-franchisor for a given territory. Within this area, the franchisee recruits, trains and supports each franchisee he signs. The third pillar is effectively distribution and sourcing, especially in retail or restaurant concepts, which involve the sale and distribution of own items or brands. It is true that there are different ways of setting up distribution in a given territory, including: a) the master and his sub-franchisees buy from the same suppliers that the franchisor uses in the United States or from other international masters; or b) the franchisor that grants the potential captain the rights to production, distribution or other “co-packers” with respect to the proprietary products in question is the key here to ensure that each structure is put in place, it is well thought out as part of the due diligence process and materializes precisely in the language of the master-franchise contract. It is not uncommon for new customers to come to us with existing agreements that say little or nothing about the actual operation of product distribution. While master franchising can be advantageous and advantageous, there are also setbacks, including legal problems and long contracts. A particular setback for master franchises is the increase in agency fees. Franchise agreements are necessary to codify the application of behavior. But because not all aspects of the franchise can be predicted, this requirement increases the possibility of a repulsive franchise while reducing the overall ability to monitor all aspects of the franchise. Some scholars suspect that “new franchise systems using master franchising are more likely to fail than other new franchise systems.”  The Franchise Code of Conduct defines a master franchise as follows: As a general rule, a franchisor grants the master franchisor or Lower Franconia the right to operate third-party transactions in a given territory.
And then, on regional issues, Lower Franconia will play the role of franchisor, but they will not or will not generally operate the franchise. They are removed from a direct steering position.